Websites are an essential part of any business’s digital presence. Websites show who you are, what you do, what differentiates you, what value you provide, and it does the upselling for you. Recently the shift started moving towards mobile applications more than websites.
Mobile applications are becoming the primary interface between businesses and their customers. In this blog post, we’ll discuss why the future of business is moving towards mobile apps more than websites.
1. User behavior has changed
People don’t leave their mobile phones; they’re literally glued to their hands. The average time spent daily on mobile phones ranges between 4 to 5 hours per day, most probably they’re spent on mobile apps not browsers.
Think about it, while using your mobile phone, are you more likely to open a browser or a mobile application?
Your customers expect a fast, focused, and a more personalized experience that is present on their mobile phones all the time.
2. Apps are built for retention, not only for impressions
For visibility wise, websites achieve greater visibility. For loyalty and retention wise or aspect, mobile applications are the better solution.
When your mobile applications get installed, your users can turn into loyal customers and consistent engagers. Mobile applications can
Mobile applications are always there in your customer’s mobile phone, unlike websites. An app isn’t just about reach. It’s about building loyalty.
3. E-Commerce? App Commerce Is Winning
Mobile applications are a major player in driving sales like websites and even more. Why is that?
If you’re selling a product or service and don’t have an app, your competitors with mobile apps are already ahead in customer convenience.
4. Your App = more control
On the web, you're constantly fighting for attention — pop-ups, tabs, distractions, and ads everywhere.
On websites, there are many distractions like pop-ups, multiple open tabs and ads everywhere, so the user's attention span is very low, and you fight for their attention.
On the other hand, mobile applications grant your business full control and allow you to have the customer’s full attention and make them focused on your business only without any external distractions.
You control the journey. You guide the user. You design the experience from start to finish.
That control is essential when it comes to branding, upselling, and user experience. You’re no longer one tab among many other, you’re the whole screen.
5. Apps Let You Sell 24/7
Mobile apps are always there and active. For instance, when a user drops off at the cart stage, your mobile app sends reminders to users of what they forgot as a way of encouraging them to complete the action they started and take the desired action.
6. Apps unlock growth channels that websites don't
Through mobile apps, you can easily create and send personalized offers for users, unlike websites.
You can easily send location-based promotions, launch a referral program, and create other loyalty systems. Through mobile applications, you can easily do these activities.
The more you want to optimize for lifetime value, not just clicks, the more it makes sense to go app-first.
Does that mean you shouldn’t build a website?
Not at all.
Websites are still essential for visibility, SEO, and top-of-funnel discovery, but the end goal of a website should be to get the user into your mobile app.
Because once they’re there, your chances of converting, retaining, and upselling them go way up.
Conclusion:
Your business’s website is like a billboard and your mobile application is like a physical store. Your websites drive your visitors’ attention, and the mobile application gets the business action done.
If you’re building for the next 3–5 years, you should consider building a mobile application. They’re becoming the main platform where business happens.
In a world of short attention spans and high expectations, your app is your business.
Need help building your mobile app? Whether you’re launching your first mobile experience or rebuilding for enhancement, contact us now!
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Intcore offers the “best digital services” for mobile app, web apps development, hosting, DevOps services and performance marketing. Developing brands with enthusiasm and purpose.
