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Mobile apps have become a strategic revenue channel for businesses across different industries. From startups to large enterprises, companies are taking advantage of mobile apps to drive direct and indirect income.  

In this article, we are talking about "Influencer Marketing" which is a marketing process based on celebrities in different fields. Celebrities here doesn't mean only the actors and singers! It means Blog owners, YouTube channel's owners and different accounts on social media that have the interest in a specific field and they keep on writing regularly till they built a base of big fans and they became influencers.

Have you ever been enjoying your day, scrolling through your social media and then suddenly seeing a post from your competitor that says, ‘we’re excited to announce the launch of our new mobile app’. What should you do in this situation?

Based on a research conducted by Oberlo, there are 3.2 billion users on social media! Which approximately equates to 42% of the population, we’re close to the 50%! Facebook has still been ruling among all the social media platforms, following it comes Instagram which now became the most-used social media platform for the young ages, and here comes the problem we will discuss today!